As digital advertising evolves, marketers are always looking for innovative, user-friendly methods to reach audiences. In-page push are some of the newest formats gaining popularity for their capacity to deliver messages without disrupting user experience—or requiring browser permissions.
📌 What Are In-Page Push Ads?
In-Page Push Ads (IPP) certainly are a type of display ad that visually resembles traditional push notifications—but they are directly within the content of an webpage. Unlike classic push notifications, IPPs don’t require users a subscription or opt-in, plus they are fully compatible with all devices, including iOS (which doesn’t support traditional push notifications).
These ads are triggered because the user scrolls or interacts while using page and they are seamlessly built-into the layout, driving them to less intrusive plus more engaging.
🧠 How Do They Work?
Here’s how in-page push ads typically function:
User visits an online site that supports in-page push.
Ad is displayed like a floating box or notification-style element within the webpage.
User sees the message, which often includes a headline, short description, icon/image, and CTA (call to action).
User clicks the ad which is taken to the advertiser’s squeeze page.
No subscription is required, so everyone who visits the site can see these ads—maximizing reach.
🧩 Key Features
✅ No opt-in required
✅ Visible to all users, including iOS
✅ Non-intrusive and native-looking
✅ Compatible with all browsers and devices
✅ High CTR (Click-Through Rate) on account of placement and format
🖥️ What Do In-Page Push Ads Look Like?
Compact notification box
Includes an icon, headline, brief message, and clickable CTA
Can appear within content, floating quietly, or towards the bottom of the screen
They’re made to look like real push alerts, so they really grab attention without interrupting the user journey.
🎯 Why Use In-Page Push Ads?
🔹 1. Wider Audience Reach
Unlike traditional push ads that need user permission, IPPs are visible to every single site visitor—unlocking increased traffic, especially on Apple devices.
🔹 2. Bypass Browser Restrictions
They aren’t blocked by browser settings or ad blockers, which often limit regular push notifications.
🔹 3. Better User Experience
Since they blend in the page layout, they are more native and fewer spammy—leading to raised engagement.
🔹 4. Effective for Monetization
Publishers can monetize all users equally, while advertisers can take advantage of better targeting and click-through rates.
🛠️ Top Platforms That Offer In-Page Push Ads
Platform Features
PropellerAds Supports IPP with advanced targeting and automation
Monetag Includes in-page push inside their MultiTag offering
Adsterra Offers both in-page and classic push formats
Evadav Clean traffic and adult-friendly campaigns
HilltopAds Supports various push formats including IPP
📈 Best Practices for In-Page Push Campaigns
Use compelling headlines that trigger curiosity
Include an eye-catching image or icon
Focus on short, direct messaging
Target by geo, device, and interests
Test and optimize regularly
⚖️ Pros and Cons of In-Page Push Ads
Pros Cons
Works without user opt-in May have lower engagement vs classic push in a few niches
Compatible with iOS and many types of browsers Can be mistaken for regular site content
Non-intrusive and native Requires creative testing for the most powerful results
High visibility and CTR Still a newer format—less familiar for some advertisers
In-Page Push Ads really are a smart, modern strategy to reach internet users with notification-style messages—without the constraints of traditional push formats. For publishers, they unlock additional monetization opportunities, and then for advertisers, they provide a scalable strategy to reach a broader audience rich in engagement potential.